Delta Air Lines has entered into a multi-year agreement with the PGA Tour, making it the Official Global Airline of both the PGA Tour and PGA Tour Champions. Delta’s SkyMiles members will receive bespoke benefits, as part of the new deal.
Brand visibility and bespoke benefits for loyal fliers
Brand visibility, customer loyalty, and consumer engagement are vital ingredients for a successful business. Partnerships between the aviation industry and the sports community typically provide these benefits or at least aim to enhance them.
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As part of the Delta Air Lines and the PGA Tour deal, both companies will offer bespoke benefits to Delta’s SkyMiles members through the SkyMiles Experiences platform. The partnership offers access to TPC Network golf courses, including the famous TPC Sawgrass, and more through future events.
Through the SkyMiles Experiences platform, members can unlock unique opportunities by bidding or purchasing, strengthening the connection between golf fans and Delta’s loyal customers. Commenting on the news, Delta Air Lines CEO Ed Bastian, said: