Published 01/26/2023, 11:00 AM EST
It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played a large role in helping women’s soccer gain the popularity it enjoys today.
With an Olympic Gold medal and two World Cups under her belt, Alex Morgan is no doubt one of the best female soccer players of all time. Her success has made her worth $3 million. And after her domination in soccer now the star is on top of all the sports.
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Alex Morgan surpasses Serena Williams
In the 2022 edition of SportsUnited’s Brand partnership report, it was revealed that Alex Morgan is the most endorsed female athlete of the year 2022. The report revealed that Morgan has inked 27 different brand deals – more than any other woman in sports. Some of her most notable partnerships include Google, AT&T, Coca-Cola, and more.
AUCKLAND, NEW ZEALAND – JANUARY 13: Alex Morgan meets Tazuni, the Fifa World CUp mascot during a USA National Womens Team player training camp at The Cloud on January 13, 2023 in Auckland, New Zealand. (Photo by Hannah Peters/Getty Images)
Alex Morgan surpassed some big names like Tennis legend Serena Williams and the young star Naomi Osaka. These two, along with soccer star Ali Krieger, were leading the list back in 2021. This is a huge accomplishment for the San Diego Wave FC captain. And evidence of Morgan’s growing influence can be seen in the way she is able to command top-dollar endorsement deals.
Women’s sports is increasing in recent years
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There’s no doubt that the growth of all women’s sports has been exponential in recent years. Bob Lynch, the CEO of Sponsor United testified this by saying, “In recent years, attendance, viewership and social engagement for women’s sports and athletes has spiked, leading to long-overdue financial backing through investments and sponsorships that are visibly paying off and should only continue to accelerate.”
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The report also reveals that brand deals among all women’s sports have grown by 20% over the year. The future of women’s sports is looking very promising. With more and more women becoming interested and involved in sports, it is clear that the traditional view of only men’s sports is no longer valid.
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It will be interesting to see how women’s sports continue to develop in the years to come. What are your thoughts on Alex Morgan being the most endorsed female athlete? Let us know in the comments.