Published 02/04/2023, 2:30 PM EST
Islam Makhachev, the lightweight champion, has expressed his dissatisfaction with the lack of promotion of the UFC 284 main event. The UFC is famous for promoting big fights. Moreover, Dana White, the UFC president, is considered one of the best promoters in combat sports. However, this time, White has had a shift of focus on promoting his new business venture, Power Slap League. Subsequently, this has led to him not being able to properly promote the Makhachev and Volkanovski mega-fight.
LAS VEGAS, NEVADA – MARCH 05: (L-R) Opponents Islam Makhachev and Drew Dober face off during the UFC 259 weigh-in at UFC APEX on March 05, 2021 in Las Vegas, Nevada. (Photo by Jeff Bottari/Zuffa LLC)
This shift in focus has raised concerns among fans and has left many feeling disillusioned. The UFC president’s recent approach to the matter has also left a bitter aftertaste in the mouths of fans.
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Dana White’s alarming comment regarding Makhachev-Volkanovski mega-fight
Dana White shocked the internet with a major announcement recently about Conor McGregor‘s return to the UFC and his fight against Michael Chandler. He shared the news via a live social media broadcast. But, he lacked the same drive to promote the lightweight champion’s fight.
View this post on Instagram A post shared by Dana White (@danawhite)
A fan commented on White‘s post, “Maybe he’ll finally promote 284 instead of slap fighting“. White replied, “Don’t count on it.”
This reply ignited fans’ outrage. It also confirmed the UFC head honcho’s concerns about the lack of promotion for Makhachev‘s fight.
The UFC president showed his commitment to promoting McGregor, but fans demand equal promotion for all fights.
Islam Makhachev voices his outrage
Islam Makhachev has expressed his disappointment with the lack of promotion for his upcoming fight. He feels that more could have been done to promote the match, especially in terms of pay-per-view. Moreover, he mentions that Dana White himself has some problems and is not paying enough attention to the fight.
He said, “I see that it is not such big promotion. Dana White himself has some problems; he does not pay much attention to this fight.”
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Makhachev suggested that a tour could be organized around the world or a conference could be held in America. These initiatives could help generate more interest and excitement among fans and create a buzz around the match. It would also provide an opportunity for fans to interact with the fighters and get to know them better.
The promotion of a big fight is crucial for the success of the UFC and it is important for the fighters to receive the recognition and exposure they deserve. Islam Makhachev‘s suggestions for a tour or conference can go a long way in promoting the match and making it a memorable event for the fans.
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The UFC president has a responsibility to provide a platform for the fighters to showcase their skills and these initiatives can help achieve that.
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