Bagging Stephen Curry’s Brand and Red Bull in NIL Deals, What Is MiLaysia Fulwiley’s Net Worth?

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MiLaysia Fulwiley is quickly picking up the pace to become a common name in every household in the country. After a successful regular season run with the South Carolina Gamecocks and beating the LSU Tigers with a career-high 24 points in the 2024 SEC finals, Lay has continued to achieve greater heights with every passing game. In fact, to do the same, she signed some pretty good-looking NIL deals, including one with Stephen Curry.
While her first year as a collegiate hooper has not even ended, South Carolina has already been a lucky charm for the young lady, at least when we talk about finances. She already has a whopping $100,000 net worth. While this is just the beginning, everyone believes that Fulwiley is going to make a huge name in women’s college basketball. But first, let us talk about her endeavors outside of the court.
MiLaysia Fulwiley shoots it right
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The first-ever freshman to receive an SEC MVP honor is playing her cards immaculately. Fulwiley recently signed a deal with her long-time friend and the Golden Boy of the Golden State Warriors, Stephen Curry. The SC-30 brand of Steph which comes from Under Armour recently announced that they have signed Lay as one of their brand ambassadors. This deal that she signed on March 15th, 2024, marks the first time that the Curry brand has joined hands with a college athlete.
While the scent of the mint is not out yet, we do know a couple of facts about this deal. Firstly, MiLaysia Fulwiley will be wearing Curry brand shoes throughout her tenure with the South Carolina Gamecocks. However, it will begin in the next NCAA season. Further, this is Fulwiley’s first multi-year NIL deal with any shoe brand.
With her immaculate performances mixed with the shoes from the future Hall of Famer, it will be interesting to see what energy she brings to the hardwood next year. Talking about energy, just a few days after inking her commitment to the Curry Brand, Red Bull also found its way to the sensational hooper.
Will Red Bull give MiLaysia Fulwiley wings?
The answer is, YES! Lay signed her NIL contract with the sports energy drink mogul on March 19th, 2024. Again, with this deal, she becomes the first NIL signee for the brand. Repeating her steps with the Steph Curry line, the Columbia, South Carolina-born star also grabbed a multi-year agreement, but this time, it went global. The energy drink brand described Lay as “Shoots, scores, and destined to soar” as they welcomed her with their wings spread wide.
MiLaysia’s agent, Dorian Branch mentioned to The Charlotte Observer why the deal makes sense to the two. Red Bull’s ethos are quite clear about championing those players who break barriers and push the limits of their abilities. Certainly, the energy drink brand realized the potential of Lay’s presence in the basketball world and did not miss the opportunity to get her on board.
View this post on Instagram A post shared by Red Bull USA 🇺🇸 (@redbullusa)
Neither Red Bull nor Lay disclosed the amount under this contract but we have some fun news. With Red Bull, Fulwiley can visit performance centers and access the fashion, music, and extreme sports platforms of the brand. Further, she can also host community events in her hometown, Columbia, and throughout South Carolina. To add icing to this cake, Red Bull will sponsor all these events for her.
However, the party does not end for the future face of the Gamecocks unless everyone eats. Her very first March NIL deal came with some tasty and delicious results that are sure to melt everyone’s hearts for her.
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“Lay wit da butter” brings it to reality
While the nickname originates from her smooth and highlight-worthy playing style, MiLaysia Fulwiley took it to the next level. The impressive guard who has some interest in cooking, signed with the local seafood restaurant Mr. Seafood on March 13th, 2024. Fulwiley freshman brought a personalized garlic butter sauce recipe to life with the restaurant she used to frequent before getting into the University of South Carolina. The sauce bottle is marked by Lay’s photo in the center along with her signature.
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It is amazing to see how creative college athletes get when given the right platform. Along with MiLaysia Fulwiley, who brought out her off-court self for her fans, many other players like Angel Reese are thriving with NIL deals. It will be great to watch how the freshman blooms into a fully matured player with time under the leadership of undeniably the best coach Dawn Staley and the U of SC.

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