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DAYTONA BEACH, Fla. — There is one primary reason why the Daytona 500 continues to captivate the imaginations of hardcore NASCAR fans, but also the once-a-year racing passersby. One solitary element keeps Earth’s greatest stock car racers coming back year after year, even when the end result for all but one of them is that they end up hurt, embarrassed, frustrated or all three all at once.
It’s a trick that any good couples counselor will tell you is the key to keeping any relationship exciting, even after 67 years, and even if it’s between human beings and a 2.5-mile superspeedway.
Mystery. Keep them guessing. Right when they think that they have you all figured out, surprise them.