The television monitors, Skee-Ball machine and in-house DJ can make Cosm feel like any other sports bar when you first walk inside. But above the escalators, an 87-foot domed screen made up of magnetized LED panels lets fans watch sporting events as if they have courtside seats or are behind home plate.
Immersive vantage points offer top-dollar views that could be unfolding in a stadium thousands of miles away.
“It’s pretty sick,” said Michael Del Real, 26, from the virtual front row of a recent N.B.A. game between the New York Knicks and the Dallas Mavericks.
He and other spectators in Inglewood, Calif., were nowhere near the Texas arena, but they could still hear players’ sneakers squeaking and see the rim shaking after a dunk. They gazed up to watch the floor-to-ceiling screen showcasing larger-than-life athletes.