Dale Earnhardt Jr’s Incredible Montage Caps Off Momentous Year With Historic $14 Million NASCAR Achievement

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Published 12/31/2022, 7:46 AM EST
The 2022 year has been amazing for many in the NASCAR community. However, if one person takes it all, it would be Dale Earnhardt Jr. The former Hendrick Motorsport driver and Hall of Famer recently shared a year recap reel on his social media. The reel highlighted all of his greatest moments throughout this amazing year. From Junior’s contribution and effort to revive the historic North Wilkesboro Speedway to going back to late-model racing, this year could not have offered more to the two-time NASCAR Busch Series champion.
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In the video posted by Junior we see, the Earnhardt family celebrating the birthday of Junior’s daughter. There are also moments of them attending a concert, scenes of him at the North Wilkesboro Speedway with his Sun Drop livery late model car, and several other snippets.
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After a $14 million renovation, North Wilkesboro Speedway will now be featured in the NASCAR All-star race from 2023 onwards. It is thanks to Earnhardt Jr’s efforts that this became a reality. His persistence and teamwork to get the place up and running. Moreover, he also hosted a sold-out event and even raced there himself years after his retirement. But this wasn’t all of Junior’s 2022 year highlights.
Dale Earnhardt Jr and his wife Amy launched their own Vodka company
While the talks to start something of his own in the Alcohol business had been going on since his racing hay days. It was this year when we finally saw the launch of High Rock Vodka. The Earnhardts decided to team up with Sugarlands distillery to create their own 88-proof vodka brand.
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NORTH WILKESBORO, NC – AUGUST 31: Dale Earnhardt Jr. 3 smiles on the starting grid just before the Cars Tour LMSC 125 on Aug 31, 2022, at the North Wilkesboro Speedway in North Wilkesboro, NC. Photo by David Jensen/Icon Sportswire AUTO: AUG 31 Cars Tour LMSC 125 Icon220831014
Aside from controlling the marketing side of things, Amy Earnhardt is directly involved with key business decisions regarding the brand and its future. Junior had once mentioned that he wanted to start something which he would be able to pass on to his children in the future. And what better way to invest in an all-out vodka brand?
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Although this is not all for all the great things that happened to Junior this year. As a media mogul and Xfinity Series team co-owner, he saw his business landscape expand. There were some key changes in management within DirtyMo Media as well as JR Motorsports. Furthermore, DirtyMo Media also saw a major expansion deal take place. They will now be expanding to other sports. Some of the podcasts would even focus on college football, instead of being strictly about racing. All in all, 2022 could not have been any better for Dale Earnhardt Jr and his family. Happy New Year everyone!

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