Amazon’s Prime Video has partnered with Hendrick Motorsports. The sponsorship will cover driver Chase Elliott and his No. 9 NASCAR Cup Series team through the 2027 season.
In addition to being a primary sponsor for three major races annually, Prime Video will maintain a consistent associate sponsorship throughout the season.
The No. 9 Prime Video Chevrolet is set to debut at the Talladega Superspeedway on April 27, 2025. Fans can also catch the car at the likes of Kansas Speedway on May 11, 2025, and during the NASCAR All-Star Race at the historic North Wilkesboro Speedway on May 18, 2025.
Prime Video also plans to integrate broadcasting into its sponsorship role. They will air five Cup Series races starting with the Coca-Cola 600 on May 25, 2025. This makes them NASCAR’s first comprehensive direct-to-consumer media partner.
NASCAR Hall of Famer and Hendrick Motorsport team owner, Rick Hendrick looks on from the grid prior to the NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway on July 21, 2024 in Indianapolis, Indiana…. NASCAR Hall of Famer and Hendrick Motorsport team owner, Rick Hendrick looks on from the grid prior to the NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway on July 21, 2024 in Indianapolis, Indiana. Hendrick Motorsports announces new NASCAR sponsorship with leading streaming service. More James Gilbert/Getty Images
Stacey Rosenson, Head of U.S. Sports Marketing for Prime Video said in a press release from the team: