Zeigler Automotive Group has renewed its NASCAR Cup Series sponsorship with driver Carson Hocevar and Spire Motorsports for the 2026 season. The agreement covers 11 races and places Zeigler.com and Zeigler Auto Group as the primary sponsors on the No. 77 Chevrolet Camaro ZL1.
The company announced the renewal on Monday, extending a partnership that connects a Michigan-based automotive group with a Michigan native driver. Hocevar, the 2024 NASCAR Cup Series Rookie of the Year, continues his full-time Cup career with Spire Motorsports as the team builds on recent progress.
The sponsorship begins with NASCAR’s season-opening exhibition event and includes several major tracks on the 2026 schedule, according to reports from both regional and national media outlets.
Zeigler Automotive confirms renewed NASCAR deal
Zeigler Automotive Group confirmed the sponsorship renewal in a report published by News Channel 3 (WWMT). The company said it will serve as the primary sponsor for 11 NASCAR Cup Series races during the 2026 season.
Aaron J. Zeigler, president and CEO of Zeigler Auto Group and Zeigler Racing, stated that the partnership reflects the shared values between the company and the driver.
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77 — it’s about supporting someone who represents the future of this sport and the way we do business, Zeigler said. Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track.”
Zeigler Automotive Group operates more than 30 dealerships across Michigan, Illinois, Indiana, and Wisconsin. The company continues to use motorsports partnerships as part of its long-term marketing strategy.
Carson Hocevar builds on strong Cup Series results
Hocevar enters the 2026 season after two productive years in the NASCAR Cup Series. According to News Channel 3, the 22-year-old recorded two top-five finishes and nine top-10 results during the 2025 season. His best finishes included second-place runs at Atlanta Motor Speedway and Nashville Superspeedway.
Hocevar also earned his first career Cup Series pole position at Texas Motor Speedway. The Portage, Michigan native previously claimed the 2024 Sunoco Rookie of the Year award after finishing his rookie season with one top-five, six top-10s, and 13 top-15 results.
“I’m excited to continue our partnership with Zeigler Automotive Group, Hocevar said. I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.”
He added that the support from Zeigler and the No. 77 team has remained consistent since the partnership began.
2026 race schedule for Zeigler-sponsored events
The Zeigler-sponsored schedule begins with the Clash at Bowman Gray Stadium on February 1. The non-points exhibition race opens NASCAR’s season and will air live on FOX.
Zeigler branding will also appear on the No. 77 Chevrolet at Michigan International Speedway, Pocono Raceway, Chicagoland Speedway, Atlanta Motor Speedway, Indianapolis Motor Speedway, Iowa Speedway, Richmond Raceway, Bristol Motor Speedway, Kansas Speedway, and Martinsville Speedway.
A separate report by Daily Express US, written by Rory Robinson, confirmed Zeigler Automotive Group will again serve as the primary sponsor for 11 races. The outlet also reported that the family-owned dealership network generates more than $2 billion in annual revenue and will remain aligned with Hocevar and Spire Motorsports in 2026.