MLS-OneFootball deal seeks to expand global audience

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Lionel Messi #10 of Inter Miami controls the ball during the second half of the game against St. Louis City at Chase Stadium on June 01, 2024 in Fort Lauderdale, Florida.
Major League Soccer is teaming up with German digital media platform OneFootball to provide highlights, stats and other content to a global audience. As part of the deal OneFootball will have access to highlights of hundreds of MLS matches each season.
MLS will also take a stake in OneFootball, joining a long list of financial investors and European soccer clubs that are shareholders, including Real Madrid, FC Barcelona and Manchester City, among others. Terms of the investment weren’t disclosed.
The deal comes as MLS continues to look for ways to expand its audience and capitalize on its recent surge in popularity since superstar Lionel Messi joined the American league a year ago.

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