NBA Commissioner Adam Silver Meets Apple CEO Tim Cook over Potential Vision Pro Alliance


NEW YORK, NY – JUNE 26: Adam Silver attends the 2017 NBA Awards at Basketball City – Pier 36 – South Street on June 26, 2017 in New York City. (Photo by Taylor Hill/FilmMagic)
The global sporting giant NBA never ceases to impress its fans. While the fast-paced nature of the sport keeps the fans in the arena on their feet, it is all set to make a similar experience for home fans. And NBA Commissioner Adam Silver is already in talks to bring out an enhanced virtual experience of the game.
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Hours after the launch of the Apple Vision Pro headset, Silver met Apple CEO Tim Cook over the development of the NBA’s new app, reported Sportico. The league already serves content in VR. It enables the audience to view five games at a time, along with live scoreboards. Moreover, it also allows the fans to use other apps simultaneously while viewing the game.
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While the already existing features in the VR headset have left the NBA world in disbelief, the upcoming features would further make the fans go haywire. Speaking to Sportico, Adam Silver said that the league wants to bring VR cameras into the arenas. Most importantly, the fans can have a first-hand experience in the upcoming All-Star week in two weeks.
He also added, “This is in many ways better than sitting courtside… It can take you anywhere on the floor. It can give you the perspective of a player … This will, to me, be how people over time experience sports.”
While Silver rested his faith completely on the technology, Tim Cook also pitched in with a promising statement. Cook said, “It feels like the start of something really big,” as per the article.
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In the meantime, Silver has two more important tasks left in his tenure to fulfill. Let’s take a closer look at it.
Adam Silver’s pending tasks
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Adam Silver marked 10 years in the league as the commissioner on Thursday. And, a few days back, the 61-year-old extended his contract till the end of the decade.
He has acted influential in bringing in new exciting stuff into the game like In-season Tournament, and Play-in Tournament. At the same time, he also solved critical issues between franchises and players with the introduction of a new collective bargaining deal.
Even after that, he has two more important tasks left to fulfill, to take the league deep into the future. First and foremost, he has to crack the new media rights. Second, he intends to bring about an expansion of the league.
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What do you make of the introduction of new tech into the viewer experience of the league? Let us know in the comments below.


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