NCAA enters into first NIL licensing deal allowing use of March Madness logo on Topps cards

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The NCAA entered into its first NIL licensing deal allowing the use of the March Madness logo to Topps trading cards featuring basketball stars Caitlin Clark, Angel Reese, Zach Edey and Tristen Newton.
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Since NIL was deregulated in 2021, the NCAA has taken a conservative approach in finding deals, turning down a handful of companies.
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