“Thursday Night Football” for the first time this season was available to most of the country only through streaming.
National Football League ratings for the just-concluded 2022-23 regular season are expected to be down about 3% from a year earlier, a decline that is primarily because of the move of “Thursday Night Football” to Amazon .com Inc.’s Prime Video.
During the 2021-22 season, the NFL averaged 17.1 million viewers per game, which was its highest average in six years. This season, the average is likely to be around 16.6 million viewers, according to Nielsen data.