PepsiCo (NASDAQ:PEP) announced that it extend its strategic partnership with the UEFA Champions League until June of 2027 as it keeps a major presence in the soccer landscape.
The beverage giant noted it is the first sponsor to renew the UCL collaboration and the deal arrives at a pivotal time as the competition format changes and the number of participating clubs increases.
“The next era of the PepsiCo and UCL partnership will fuel a two-way dialogue between brands and fans and will generate cultural moments of global conversation.”
PepsiCo (PEP) will continue to sponsor the UCL Final Kick Off Show featuring live music artists, which mirrors its high-profile sponsorship in past years of the Super Bowl halftime show in the U.S.
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