LIV Golf has made waves, representing change, sports diplomacy, retribution, and undeniably, the essence of golf and monetary benefits. While the detailed financial workings are still shrouded in mystery, the Fire Pit Collective has unraveled them.
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Despite the rising belief in LIV Golf’s financial supremacy, recent data suggests that the PGA Tour has considerably amplified its prize funds, with more events on the horizon. Many players have impressively crossed the million-dollar mark in earnings from the PGA Tour this season alone.
PGA Tour’s Top Earning Players in 2023
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The PGA Tour was prompted to reassess its strategies upon LIV’s aggressive player signings, which eventually led to discussions with the PIF- Public Investment Fund. With a whopping 123 players earning beyond $1M in the ’23 season, it raises questions about potential growth in future prize pools.
In the recent golf season, Scottie Scheffler took the spotlight by participating in 23 events and bagging an impressive $21 million. His season included 17 top tens and two wins. Following closely, John Rahm bagged in over $16.5 million. Viktor Hovland wasn’t far behind, amassing $14.1 million.
Meanwhile, Rory McIlroy stood at with $13.9 million, and Wyndham Clark rounded off the top five earners with $10.7 million. Interestingly, these numbers don’t factor in the hefty $75 million from the FedEx Cup bonus, awarded post the Tour Championship.
A special mention goes to Viktor Hovland, who, after a triumphant first-place finish, pocketed a remarkable $18 million check in Atlanta. With these earnings coupled with off-field endorsements, it’s evident that these golfers are at the top of their game, both on and off the course.
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Rising Prizes and the LIV Golf Impact
Although many top-tier PGA Tour players emphasize victories over monetary gains, it’s undeniable that golf operates as a business. Collin Morikawa‘s perspective mirrors this when he said, “It’s weird this year, with all the designated events, next year signature events, it’s always, everyone makes it about the money. But I really don’t care. I would play these tournaments because I want to play against the best guys in the world. I want to win. And whether you get a dollar out of it or 10 million dollars out of it, a win’s a win.” But the backdrop has transformed with LIV Golf’s emergence.
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Prize purses have seen notable growth, FedEx Cup bonuses have expanded, and the introduction and enhancement of the Player Impact program are evident. Should the proposed agreement between the public investment funds and the PGA Tour materialize, the evolution of these prize purses will be worth noting. How much further will these prize purses inflate? Share your thoughts in the comments below!
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