Can you imagine a Hendrick Motorsports car without Chevrolet branding? And the answer to this question will be a big no. Right from the very beginning in 1984, Chevrolet has been supporting Rick Hendrick’s racing project. Little did the automaker know that this partnership would dominate the circuit of NASCAR with unparalleled success.
While the sponsors get the recognition they need by being featured on the racetracks, the OEMs only have their brand logos and body designs to promote themselves. They do not have a lot of room in terms of getting creative with their representation, unlike the sponsors. They can have a new paint scheme for different events; this was on display at Martinsville, where the Hendrick Motorsports car had a special scheme to celebrate the 40th anniversary.
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Well, Rick Hendrick and HMS decided that not only the drivers and former sponsors but also Chevy will also be celebrated for their unwavering support all these years. In a special tribute, the designers at HMS came up with a brilliant idea to have all the important race-winning schemes painted on small boxes. Those boxes in turn would be assembled into a giant Chevrolet logo.
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The team also curated a short video to showcase those important victories and special moments. “In honor of our 40th Anniversary, we presented @teamchevy, the partner who has been with us since the very beginning, with a very special gift.” Captions of the post read. After that, veteran team owner Rick Hendrick and vice-chairman Jeff Gordon unveiled the special logo.
View this post on Instagram A post shared by Hendrick Motorsports (@teamhendrick)
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This is a developing story.