State of Tennessee sues NCAA over legality of NIL guidelines amid investigation into Volunteers

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Attorney generals from Tennessee and Virginia on Tuesday filed a federal antitrust lawsuit against the NCAA challenging the legality of the association’s name, image and likeness guidelines. The suit comes one day after CBS Sports reported that the University of Tennessee is dealing with an ongoing NCAA investigation into potential NIL violations involving marketing firm Spyre Sports Group.
In Tennessee and Virginia v. NCAA, the states are seeking to do away with NIL guidelines adopted by the NCAA in July 2021. Those guidelines have been modified since their initial introduction.
The suit alleges that the NCAA has violated antitrust laws by denying athletes their ability to earn full compensation for their names, images and likenesses. The plaintiffs — including the attorneys general of Tennessee and Virginia — may, in a matter of days, seek a temporary injunction that could suspend the NCAA’s NIL rules and limitations.
The NCAA responded a few hours after the lawsuit was filed, defending its NIL guidelines in a written statement.

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