Television’s biggest draw is just three weeks away. But millions of households have cut their cable subscriptions. They’ll soon turn to Google with queries like “how to stream Super Bowl 2023.” And site after search-optimized site will pop up with timely guides on the matter.
This year, the answers are confusing and dissatisfying. And there are solid business reasons for that. So, here’s a guide to Super Bowl streaming guides. Think of it as more of a why-not than a how-to. Solutions will be slim, but you’ll be armed to complain about the situation with just enough depth and detail to impress know-it-all football friends. And what are sports for if not to bring people together to one-up each other with obscure facts?