Inglewood has become the home for a new major tourism sponsor.
Visit Rwanda, the official tourism brand of the Rwanda Development Board, has announced a multi-year partnership with both the Los Angeles Clippers and Los Angeles Rams.
It marks the first time any NBA or NFL team has struck a sponsorship deal with an African tourism brand.
Both the Clippers and Rams, with their gameday operations located across the street from each other in Inglewood, will promote the branding of Visit Rwanda in various ways. For the Clippers, it will become their third different jersey patch sponsor since the NBA started allowing jersey ads in 2017.
Jean-Guy Afrika, CEO of the Rwanda Development Board, spoke to the long-term partnerships with both franchises and why Los Angeles was the optimal choice.
“Sport connects people, uniting communities through shared values of excellence and
aspiration,