What Will Happen to FTX’s Sports Sponsorships Amid Its Implosion?

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Sam Bankman-Fried’s FTX poured millions of dollars into naming rights, partnerships, and sponsorships in the sports world.
With FTX’s survival in question, massive deals with the likes of Tom Brady, the Miami Heat, and MLB are in jeopardy.
Experts say Miami’s FTX Arena may see a name change soon, but some celebrities may have trouble getting paid.
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Sam Bankman-Fried’s crypto-exchange platform FTX is facing an uncertain future.
Rival platform Binance had initially agreed to bail out FTX as the company faces a severe liquidity crisis after getting hit with $6 billion in withdrawals in just 72 hours, but Binance announced Wednesday that the deal fell through.
FTX was once worth $32 billion, as cryptocurrency prices surged in 2020 and 2021. During that time, Bankman-Fried poured millions of dollars into many high-profile sponsorships in the world of sports, including partnerships in baseball, basketball, football – and even Formula One.
Now that it is looking increasingly likely that the company may not survive its current predicament, questions loom about the future of these deals.
Here are some of FTX’s most high-profile sports deals and what experts say may become of them:

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