Why Coaching From the Stands in Tennis Can Feel Like ‘Cheating’

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In the past, in-match coaching has often been delivered illegally through code words or hand signals, like the one used by Serena Williams’s coach Patrick Mouratoglou during the uproarious 2018 U.S. Open final against Naomi Osaka that led to Williams being penalized by the chair umpire. Williams argued that she was not being coached during play and did not “cheat to win.”
The language barrier has not always been protective. Stefanos Tsitsipas, the Greek star who will face Novak Djokovic in the Australian Open final on Sunday, has long supported in-match coaching and has received numerous code violations for being coached by his father, Apostolos. Tournament officials have sometimes deployed Greek-speaking personnel to sit close to his father in the player’s box.
Tsitsipas is delighted to see an end to the fines, at least for now. But above all, he is content to see the player-coach dialogue officially integrated into matches.
“In my case, it has always been part of how I do things when I’m on the court,” Tsitsipas said on Friday. “I’m glad it’s not penalized now. That’s how it should be. I see no reason to have a coach with you if they can’t share some of their view and knowledge with you when you’re competing. I feel like it’s something very natural in our sport.”
But in-match coaching is not necessarily a leveler. Top players can, in general, afford top coaches. Those lower down in the food chain usually cannot.
“I worry about richer players getting richer,” said Jim Courier, the former No. 1 player who won the Australian Open twice. “I think about players who come down and play qualifying and cannot even travel with a coach and get in and go up against someone with four coaches.”
Perhaps a data analyst would be a good hire at this stage. Many players now make use of analytics for scouting, paying for private services or using those provided by a national federation, like the United States Tennis Association. But for the coaching trial, the Australian Open is providing access to detailed in-match data, which is available on tablets in the player’s boxes at Rod Laver Arena and elsewhere on coaches’ smartphones or other devices.

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