Women’s sports are on an upward trajectory as fans, brands engage

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Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024.
The fervor and passion surrounding women’s sports aren’t going to go away, said Jessica Berman, commissioner of the National Women’s Soccer League. They’re only going to get bigger.

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