Public Relations (Shares, Messaging, and Distribution)
Selection: Industry Watch
By Trinity Martin-Sadler
Phase 1: Expanding the Website and Training Divisions
The modern automotive media landscape demands a strong connection between creating valuable content and sharing it with the public. Drive Fear (DriveFearFree.com), an automotive industry platform managed by Ride Fear Free, LLC and led by CEO Dan Kost, operates its public relations setup as an active distribution engine rather than merely a passive press feed. The platform features eleven different simulator categories, ranging from high-performance racing—such as F1, IndyCar, NASCAR, and Drag Racing—to important logistics areas, including CDL, Driver License, Boat, RV, Trailer, and EVOC simulation.
Given the diverse target audiences—spanning professional racing teams, commercial fleet operators, and Department of Defense (DoD) procurement officers—having unified core messaging is essential. The journalism department serves as the starting point for content creation. The public relations team then extracts data-driven narratives from this content to share across the network. Rather than relying on unpredictable freelance services, all media production and distribution are handled through our internal, already contracted white-label infrastructure.
For instance, when the news team reports on how advanced telemetry can reduce insurance risks for commercial fleet operators, the PR team packages this information for our internal event and broadcast division, USA Entertainment Ventures. Simultaneously, corporate messaging templates are distributed to our national Referral and Ambassador Network using integrated GoHighLevel CRM pipelines. This process ensures that trainers, riders, and influencers communicate a consistent corporate message.
Moreover, this strategy helps build valuable inventory for the Sponsorship Division. By demonstrating that editorial pieces can generate shared and trackable PR impressions across various sub-domains, Drive Fear can reliably achieve its Year 3 Annual Recurring Revenue (ARR) target of $3.6 million or more. Public relations serve as the platform's primary method for sharing stories, transforming original content into widely distributed commercial assets.
Trinity Martin-Sadler is an Intern Journalist for Sportsmedia News.