Recently, the Tyson Foods logo has shown up on the field at Razorback Stadium.
Now, the iconic food brand will be on the Razorback uniforms for all varsity sports beginning in 2026-27. Under the new multi-year agreement, Tyson Foods will also serve as the official protein of the Arkansas Razorbacks.
Expect to see the Tyson Foods brand on things such as backdrops for press conferences, stadium branding with on field/court placements.
“This historic sponsorship is transformative for Razorback Athletics. For decades, Tyson Foods has been more than a corporate partner—they are an integral part of the Arkansas story,” Arkansas athletic director, Hunter Yurachek said in a statement.
Having Tyson Foods incorporated across our varsity teams and venues sends a powerful message about the caliber of our programs and the type of talent we can bring to the University. We are grateful for our continued partnership and thrilled to showcase this collaboration to the nation every time our teams compete.”
Sponsorship is just the beginning of what the landmark partnership means for Tyson and Arkansas, around 90 percent of the money generated from the deal will go towards the student athletes for NIL opportunities.
“This partnership strengthens our ability to connect with the next generation of consumers through sports, community, and protein that fuels performance,” Tyson CEO Donnie Kings said in a statement. “It reflects how we are positioned to meet growing protein demand through a portfolio that tastes great, is nutritious, convenient, and affordable.”
“This partnership was facilitated in collaboration with Learfield’s Razorback Sports Properties, the multimedia rightsholder for Arkansas Athletics. Tyson Foods was advised by CSL in securing the partnership.”