Front Row Motorsports (FRM) has put together a multi-race, multi-year sponsorship extension with Aaron’s Rent-to-Own, which will see the brand with iconic roots planted in NASCAR continue its support of the organization through the 2027 campaign.
Headquartered in Atlanta, Aaron’s is a leading provider of rent-to-own and retail purchase solutions of appliances, electronics, furniture, and other home goods with nearly 1,200 locations in 47 states and Canada.
The brand, which initially joined forces with Front Row Motorsports at the beginning of the 2025 NASCAR Cup Series campaign, will be expanding its presence on-board the No. 38 Ford Mustang Dark Horse, driven by Zane Smith, to a total of 11 events in 2026.
Between drivers Todd Gilliland and Zane Smith, Aaron’s adorned a Front Row Motorsports entry in nine NASCAR Cup Series events in 2025, with a best finish of seventh coming at EchoPark Speedway in June.