NFL Data & Analytics Chief Jabs Nielsen For “Under-Counting” Viewers, Says Ratings System “Makes No Sense”

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Paul Ballew, Chief Data & Analytics Officer at the NFL, took multiple shots at Nielsen on Tuesday, accusing the ratings giant of “under-counting” viewership for many of the league’s game telecasts.
In particular, Ballew faulted the measurement of “te… [3214 chars]

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