There are women who inspire a generation, and then there is Serena Williams, who has managed to inspire several.
Now she has the doll to prove it. In celebration of International Women’s Day on March 8th, Mattel has unveiled a one-of-a-kind Barbie Role Model doll made in the likeness of the tennis legend and entrepreneur, adding her to Barbie’s inaugural “Dream Team,” a global group of eight women recognized for breaking barriers in their fields.
The custom doll is part of a broader initiative Barbie is launching this month to spotlight the power of female role models. The Dream Team highlights women from around the world who are meant to serve as role models for the next generation. The idea is that when when girls see themselves reflected in success, it can shape what they believe is possible.
“I have always drawn inspiration from the powerful women in my life — from my mom, sisters, and daughters to the dolls in my toy box growing up,” Williams said.
“Now, I’m thrilled to be honored alongside this incredible group of female changemakers as part of the Barbie Dream Team. Just like so many women have empowered me to turn my fear into courage and doubt into confidence, I hope we can do the same by championing girls everywhere to pick up a racquet, become an entrepreneur, or do whatever ignites their passion and brings their dreams to life.”
The girl who grew up playing on public courts in Compton is now a Barbie. It doesn’t get more full-circle than that.
Williams is joined on the U.S. roster by Kellie Gerardi, a spaceflight researcher and science communicator. Together they’re part of a Dream Team that spans eight women across the globe, each honored with their own custom doll made in their likeness.
Mattel is also making a full month of it. Alongside the Dream Team announcement, the brand is rolling out new consumer products, a series of “Dream Days” deals, and the first-ever Barbie Dream Fest, a fan festival dedicated entirely to Barbie and its community.
Serena Williams already has 23 Grand Slam titles, a venture capital firm, and a growing business empire. Now she can add Barbie to the résumé. Safe to say, Serena has never had a slow season.