Alycia Parks is known for her powerful serve, breakout performances and bold on-court style — and now she’s bringing her signature flair to a new kind of partnership. The record-breaking tennis star has teamed up with Batiste to celebrate the brand’s newest game-changer: a sweat-activated dry shampoo that keeps up with athletes, beauty-lovers and anyone on the go.
“For all the busy days that I have, it’s been very convenient,” Parks says of the product, which she uses both in training and in everyday life. “It keeps me fresh and smelling good on and off the court. So that was a plus for me.”
Batiste’s newest formula is designed to work with your body — not against it — activating with sweat to refresh hair and absorb oil without leaving residue. It’s an ideal match for Parks, whose days are packed with workouts, tournaments and, yes, beauty prep.
“Before the US Open, the day I actually flew in, I had about two services in my room,” she laughs of prepping for her time on the court with a few beauty services. “It looked like nine people in there trying to get organized and stuff.”
But Parks isn’t just about the glam — she’s about feeling great while doing what she loves. Her beauty rituals, she explains, are part of the confidence-building process.
“I like to be extra on court, so always hair, nails, lashes,” she says. “I like to smell good, and [Batiste] smells amazing. It does give me that confidence boost.”
The dry shampoo has become a staple in her bag — whether she’s between matches or heading out for a night with friends. “Even just going out regularly, it keeps my hair fresh,” she says. “Like I said, it’s very convenient.”
The 23-year-old is riding high after a successful season, including a show-stopping performance to upset No. 1 seed Emma Navarrro at the Monterrey Open in Monterrey, Mexico, in August, securing her seventh career Top 20 win (third of 2025). She made her US Open debut in 2021, where she tied the record for the fastest women’s serve at the event with a 129 mph delivery. At the 2025 US Open, she played her first-round singles match on Louis Armstrong Stadium
“I think I was more excited to be in the stadium,” she says. “It was the first time for me… I enjoyed the experience.”
Through it all, Parks leans on mentors like Serena Williams, who gifted her what’s now her good-luck charm — a necklace from her own jewelry line. “I put the necklace on, and I haven’t taken it off since,” she says. “Every time I need advice or guidance, I go to her.”
No matter where Parks is headed, her beauty game — and her mindset — stays strong. “First, I cry a little and be dramatic,” she jokes about handling tough losses. “And then I think about how there’s always another opportunity the next week.”
With a winning combo of confidence, drive and a fresh hair day on lock, Parks is proving that beauty and performance go hand in hand.
“I’m just going to keep continuing to use Batiste and keep killing the game,” she says. “Smelling good.”